Black Friday gets all the buzz, but REI’s Holiday Sale is our personal favorite sale of the year.

It's when we stock up on all the outdoor gear we've been eyeing so that we don't have to pay full price!

REI’s Holiday Sale is Here!

Now through November 24, 2025

Every year REI closes its stores on Black Friday to encourage people to spend the day outside instead of in long lines.

It also means the real sale happens early... like right now.

My Top Picks!

I rounded up my favorite deals from this year’s sale, so consider me your personal shopper 💁🏻‍♀️

These are all pieces we personally use & love, as well as a few things on our personal shopping list!

Quick list 👇🏼

• ​Danner Hiking Boots (25% off)​
• ​Smartwool Base Layers (25% off)​
• ​REI Co-op Down Jacket (30% off)​
• ​Bogs Winter Boots (31% off)​
• ​Flexlite Camp Chair (30% off)​
• ​Sahara Shade Hoodies (30% off)​

Okay, let's get into it...

​Danner Hiking Boots (25% off!)​

I've tried a lot of hiking boots over the years, and these are by far my favorite.

• ​👟 Women’s​
• ​👟 Men’s​

Danners are waterproof, comfortable, and built to last for years of adventures. I am obsessed and I even convinced Ben to get a pair!

Don't just take my word for it. The last time these were on sale I shared about them and got a bunch of messages thanking me for the rec.

Here are just a few of the messages I received last time I shared that these boots were on sale:

Fair warning: These always sell out in popular sizes when they go on sale.

​REI Co-op 650 Down Jacket (30% off!)​

This lightweight down jacket is warm, packable, and perfect for layering. It's an amazing value for the quality. (Especially while it's on sale right now!)

• ​🧥 Women’s​
• ​🧥 Men’s​

Ben and I each wore ours ALL the time last winter, and I'm sure this winter will be no different.

This is definitely one of my top picks in this sale!

​Smartwool Base Layers (25% off!)​

These merino wool base layers are soft, breathable, and warm without being bulky.

They are absolute game changers and make the winter so much more enjoyable!

• ​Women’s top | Women's bottoms​
• ​Men’s top | Men's bottoms​

We wear them for winter hikes, ski trips, and chilly mornings around the house.

BONUS: Smartwool socks are also on sale and they make a perfect gift that they'll actually use. 🧦 Shop Smartwool Socks​

​Bogs Winter Boots (31% off + additional 20% off!)​

If I had to choose my absolute top pick in this sale, these boots would be IT!

They are the best winter boots I've ever owned (& I grew up in Minnesota, so I've had winter boots my whole life).

They are warm, waterproof, super grippy, and cute!

Not only are they currently 31% off during this sale, but REI Co-op Members can get an additional 20% off since they're in the Outlet. This means you can get these at an absolute STEAL right now.

I have a feeling these are going to go quick 👇🏼

​Flexlite Camp Dreamer Chair (30% off!)​

I've heard amazing things about this camp chair and it has been on my list for years.

I'm pretty sure we'll be getting 2 of these during this sale!

​REI Co-op Sahara Shade Hoodies (30% off)​

We love these lightweight UPF 50+ sun protection shirts for sunny hikes, days by the water, or long travel days.

• ​👕 Men’s​
• ​👕 Women’s​

All of us have one — Ben, Juniper, and me (Senya will get hers soon!).

They come in fun colors and are available for men, women, and kids.

But there’s more...

There are sooo many more things on sale that I LOVE (+ more on my personal wish list!), so I made a handy little list so you can see them all in one place 👇🏼

BONUS!!!

In addition to some items being crazy discounted, REI Co-op Members get 20% off one full-price item.

That means even if the piece of gear you've been eyeing isn't currently on sale, now is the time to get it for 20% off!

We make full use of this coupon each year. In years past we've used it on:

• ​Peak Design Collapsible tripod, which is the best tripod we've ever owned!
• Ben's Patagonia mid-layer zip-up (so cute but it never goes on sale!)

If you have any questions about the items we mentioned, feel free to shoot us a message. (They are all things we actually use and love so we can do our best to answer your question!)

Wander on,

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